New Girl On The Block

Is a mentorship program, but way sicker than your average. It is a go-to resource for millennial women to receive assistance with life planning, career strategies, personal brand development and style advice. With unique teaching methods and a curriculum designed to educate, entertain and inspire women in transition, New Girl On The Block effortlessly converts shy girls into fly girls.


Every girl in the world already has the tools she needs to succeed. Our primary focus is to ignite that inner power and lead a generation of women to maximize their vision and live their fullest lives. We build the self-esteem of our young women by changing their outlook on life, broadening their horizons and providing tools for self-empowerment.

With a roster full of potential, New Girl on the Block has successfully mentored more than 100 women in 6 countries by providing them with the strategies and resources to aid them in excellence. We help tackle Gen Y’s biggest challenges and equip every mentee with innovative solutions to get them ahead in life – including, providing access to top-notch web designers and photographers, creative direction, photo shoot imaging, content tailored to their brand voice and so much more.

Our Vision:

New Girl on the Block’s goal is to become an internationally recognized mentorship program and an agent of change to empower young women to lead, serve and aspire for more than their current limitations.




Co-Founder + Millennial Mentor

Quote to live by:

“Instead of wondering when your next vacation is, spend time creating a life you don’t need to escape from.” – Seth Godin

My Story:

Forget about fitting in – I have. As a survivor of teen bullying, abuse and mental illness, I believe that my scars are symbols of my strength. I spent so many years doing what other people wanted me to do and living constrained within the box of what people wanted me to be. I had no voice and didn’t believe in my dreams. But today, I stand strong as a woman who no longer cares to be “normal”. I’ve designed a life for myself that defies mediocrity. There are levels to this thing called life, and I am constantly striving for new heights.

I’m a multi-passionate millennial entrepreneur who has excelled as a nationally published journalist, Amazon best-selling author of the fictional novel Everything I Couldn’t Tell My Mother, motivational speaker and Co-Founder of New Girl On The Block. I’ve made a name for myself across the country, crafting an empire built on my core principles, which is to: help young women forge their own paths and proceed without permission.

A big dreamer since childhood, I continue to fight for everything that I
love. I live in a world of yes and will not stop until each item is crossed off of my
bucket list.

My Mission:

It is my belief that I have made it through all of my trials and tribulations because I have a mission to fulfill. It is to serve and protect young adults who are struggling to find beauty in a world of chaos and to help provide them with vision when they cannot see potential in themselves.

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Safia Bartholomew

Co-Founder + Writer + Communications Strategist

Quote to Live By:

“Will I be something? Am I something? And the answer comes: You already are. You always were. And you still have time to be.” – Anis Mojgani “Here I am”

My Story:

I am Safia – a Writer & Communications Strategist with an insatiable desire to serve & inspire other women. I coach millennials on how to find the right words to describe their message, create killer content that engages their target audience and then guide them on crafting a communications strategy that will elevate their platform. Growing up, writing, storytelling and all things media excited me. I had no idea what my dream career would look like but I knew that my ultimate position would be one that combined all of my passions. Many years later, I hold those babygirl dreams near and refuse to settle for less. As the Co-Founder of New Girl on the Block, I get to actualize what I wished for myself years ago by using my gifts to help others. Today, I split my time between ghostwriting for busy executives and celebrities while also being a communications mentor to the ladies who come through our program. Some of my writing credits include: Forbes.com, British Vogue, Huffington Post and many more. Whether you’re a millennial entrepreneur looking to give your brand the extra oomph it needs to turn heads, or are full of ideas but short on time and clarity, I’m dedicated to helping you shine. My talent is in doing the “behind-the-scenes” work to help individuals pinpoint what makes them unique and then find ways to help shine a light on it so that the world can see.

My Mission:

To guide other ladybosses in finding their voice and to know that what they have to say matters. Your voice is your greatest ambassador. You are where you are because you are already brilliant. My goal is to empower you to let others see it.

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Kristy Lynn Purnell title

Peer Mentor

Quote to Live By:

“We Rise By Lifting Others”

My Story:

I am a survivor!  I am a beautifully and wonderfully made woman of God seeking to fulfill my purpose.  I have grown to activate my faith in every area of my life.  Faith is stepping out on what we don’t know and what we don’t see and that is the only way you can survive being you, getting through trials and tribulations, and becoming successful.  If I could replace my real name with a name describing me and what I love to do, my new name would be Helper.  I love to help others succeed, live out their dreams, and learn how best to do it.  I am a believer that the key to winning at anything is hard work, but first education.  My plan is to use everything I’ve ever experienced to help lift up others.

I am a mother of the greatest daughter on earth.  God blessed me with an opportunity of experiencing true love through my daughter.  She truly displays what it means to have someone’s back.  Raising her as a single mother has allowed me to push myself in areas I never thought was even in me.  It’s amazing what you’ll do to make sure you uphold the gift given to you by God.  From the time she was born, I have never stopped working on being the best mom I could be, which has brought me to my current journey.  I want to leave a legacy for my daughter, Brooklynn.  Having her remember my faith in God, my hard work, and my strength and courage to move forward, will be the 2nd greatest gift I will receive.

I may not be a millennial, but I must admit I’ve learned so much from this generation and have applied many of the learned skills and ideals.  As a serial networker, I look forward to connecting people.  I take networking serious and I make sure I make connections that fit.  I am big on promoting others as they begin their journey, making sure they are in front of the right audience, at the right time.  Along with my strategic networking skills, my life experiences, and the ideals learned from the millennial generation,  I plan to encourage, motivate, and inspire other women to be all they can be, no matter what the circumstances are in life.

My Mission:

I didn’t come this far to stay quiet or to sit on my testimony.  I plan to use my story to lift others.  I want to help other women find and use their God given gifts and their life experiences to take that leap into becoming the successful leading lady they desire to be.

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Project Manager + Creative Coordinator

Quote to live by:

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some humor and some style” Maya Angelou

My Story:

I believe in the power of owning your journey. When you know that you are capable enough to handle all of life’s curveballs, it creates a feeling of fearlessness that you may never have thought possible.

Despite never considering myself a risk taker, I took a leap of faith in 2010 that would forever change the direction of my life. The decision pushed me out of the city I’ve always known (Montreal, QC) to a city of potential (Toronto, ON). I moved to Toronto to chase my dreams of working in Marketing, and I have not looked back since.

My journey has not been ordinary or easy, but I do have a renewed sense of strength and the experience to show for it. Resolving to make the best of all that has come my way on this new journey: I graduated top of my class at George Brown College, interned at Fashion Weekly magazine and have now aligned myself with the brand of New Girl on Block.

My Mission:

To lead by example and show young women the importance of setting goals and being unafraid to reach for their biggest aspirations.

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