On Sunday, March 19th, 2017, Rebecca Nobrega founder of Aspire to Inspire with bbnobrega organized a magnificent Women’s Pampering Day event that took place in Downtown Toronto. The day brought joy and flawlessness to a group of lovely women from a women’s shelter, who took part in getting pampered by a series of beauty experts. The event room was set up with multiple beauty booths sponsored by varies companies and businesses who specialize in nails, hair, makeup and eyebrows, and a fun play station that consisted face painting and arts and crafts for the children.
Aspire to Inspire is Rebecca’s way of inspiring other people to make a difference in the world, making her an inspiration to women everywhere and although the event was not a simple task to organize she is grateful she gets the opportunity to help the twenty women who attended.
“Today is a day to celebrate them, women’s empowerment making them feel good and beautiful and to spark a light in their hearts that was dimmed by someone else” – Rebecca Nobrega.
The purpose of preparing a Women’s Pampering Day, Rebecca explains is that it is a way for women to love themselves despite the unfortunate past they have endured because they deserve to recognize their inner and outer beauty. Simply getting your hair and makeup done can boost confidence and change someone’s life forever.
“There is no better feeling than seeing a smile on someone’s face” – Rebecca Nobrega.
I sat down with an inspirational woman who was a resident at the women’s shelter and attended the event, Jessica, a single mother enjoyed every moment of Women’s Pampering Day and wishes to participate in future functions. Jessica attended the event with her two beautiful daughters and expresses that, “Everyone is so friendly, I love it here. Today was the first time I got my eyebrows done and I’ve never felt better. I am happy that I have the chance to spend a day with my girl’s do these things”.
Rebecca was not alone in planning the pampering day, after reaching out to plenty of sponsors to donate for the cause, the room was happily filled with delicious treats from a variety of bakeries in the City, lunch was served, refreshments were handed out with entertainment provided by a life DJ throughout the day. Accompanying the DJ was a live singer, and a photo booth was set up to document the fabulous event.
The day ended with a motivational speaker who shared her personal experiences, expressing her fight to success. This is not the end for Rebecca, as she will continue to #aspiretoinspire and
You work hard to build your brand and you shouldn’t be the only one who loves it. In fact, it’s important that your target customers do. They are the ones who continue to make you successful. Some brands have managed to make people fall in love with their work and obsess over the effort they put in giving them huge popularity. Having an emotional connection to a brand sparks interest for the customer and allows them to stay engaged in your work.
Shoutout to the loyal fans who are committed to your brand, but in case you’re in need of more love, here are some tips to get customers to fall for you and what you do:
Make your work relatable
People love to know they are not alone. Connecting to your audience builds attachments and a sense of belonging that people seek out in their lives. Know who your audience is and understand what they like or don’t like so that your brand suits them.
Bring joy in your message
Happiness is a MUST in your work. Happy work makes for a happy customer, which will impact the way people perceive your brand. Not only will your customers be happy, but this will increase profits, especially if they recommend you to other viewers. A loveable brand makes their audience feel valued and respected, making for a happy you, as well.
Show people what you got
The first impression is everything and people will connect more with your brand if they like what they are seeing. Organizing a clear and compelling platform will lure customers in and keep them interested in what your brand has to offer. Allow your social media to do some of the talking for your brand by displaying eye-catching and inspirational images /designs that your audience can identify with.
Let your audience see you
Don’t hide behind your brand. Show your costumers who you are so they can have a stronger connection with the brand they love. Put your personality into your brand and prove you are just as emotionally involved as you are professionally.
People LOVE a brand they can trust
Your customers are relying on you to be genuine. It is up to you to make sure your work benefits your audience and is a reliable business for them to be invested in. Forbes released a list of ways to help build trust in your brand including listening to your audience and keeping your messages concise. Trust is hard to build but do not let that discourage you. Be patient and let your customers grow to love what you have to offer.
Don’t make love complicated, use these tips to encourage and engage your audience into falling in love with your brand. But don’t forget to fall in love with it too.
‘Tis the season for hot chocolate, sleigh rides and smooching under the mistletoe. Every year my family puts up a mistletoe, and every year I am reminded about how single I am during one of the most romantic season of the year. As much as I would like to treat the mistletoe like a piñata, I can admit the holiday tradition is actually a pretty magical one. Secretly I wish to be standing under the love plant with a special guy, and waiting around doesn’t seem to be working out anymore. Thankfully, times are changing, and we ladies don’t have to sit around waiting for Prince Charming to sweep us off our feet. If want to spend this holiday season snuggled up with the cute guy down the street, be the hero in your own fairy tale and go get him girl. Follow these tips to be the one smooching under the mistletoe this year.
It may have been a difficult time for some people after the results of the election this past week. For me, hearing Hilary Clinton’s concession speech brought tears to my eyes because even though she lost, she didn’t let the defeat stop her from fighting.
Clinton concluded her speech stating that she hopes young women everywhere stand up for what they believe in and I agree wholeheartedly. I have discussed the presidential election with many people and have been constantly asked, how does this change affect me, being a Canadian? For a while, I could not properly answer the question because I had no thorough knowledge of the economy. I then realized my feelings had nothing to do with that, although, these issues are serious topics and should be considered. For me, it has more to do with who we are as human beings despite the distance. This election affects me because I want to live in a world where people are being acknowledged for being able to successfully get the job done, regardless of gender, race, religion and class.
I remember at 18 years old knowing very little about politics and having no interest in voting whatsoever, but my mother emphasized my right as a woman to vote. For a while, I laughed at my mom’s constant speeches, but it was not until recently that I understood what she was saying.
I hope that after this election someone with Clinton’s mindset, strength and heart will one day run for president. It hurts me knowing that a lot of things people fought for may be taken away. But I won’t let it discourage me, and I hope you won’t let it discourage you. Although your work might seem insignificant now, it made a difference. I look at Hilary Clinton and see an absolute girl boss because, throughout her setbacks, she never gave up. I know I will continue to fight for my rights as a woman, and the rights of those who are not able to get their voices heard.
If you’ve been feeling discouraged this week, I think you should watch Seth Meyers giving his opinion of the election on his show. I found it really encouraging and I could not be more hopeful after watching what he had to say. I hope that hearing him speak and watching Hilary’s concession speech that you feel as inspired as I am to work harder every day.