Candace Shepherd

Certified Doula, Founder

Fly Girl Since

December 2015


The Winning Team

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist
  • Talia Leacock, Advisor
  • Yvonne Stanley, Photographer
  • Jennifer Joseph, Social Media Analyst

The Challenge

Candace Shepherd joined New Girl on the Block to fulfill her dream of becoming a Certified Doula and build a brand around her belief that mothers-to-be should be supported and loved during the most special time in their life. With hopes to provide detailed information and support services to expecting parents, with our help, Candace was prepared to turn from shy girl to fly girl over the course of a 6-month mentorship. When Candace started she was on her way to pursue higher education but knew the only way to succeed was to begin thinking about her strategic plan after graduation.


The Objectives

  • Register business name
  • Consistency and accountability
  •  Determine specific business and financial goals
  •  Develop SWOT analysis
  • Create website plan & develop layout, content and design
  • New headshots
  • Social media edit and road mapping
  • Bi-weekly Skype calls to develop forward thinking solutions to meet brand objectives (objectives)

The Results

  • Received partial tuition reimbursement
  • Personal introductions to industry professionals
  • Social media action plan and development (ongoing)
  • Increased confidence and self-esteem
  • Professional photo shoot
  • Guidance and editing on website copy and design
  • Business Name Registration


The Bottom Line

One of New Girl on the Block’s brightest, over the past 6 months Candace has been slaying her goals without looking back. Not only has she learned how important it is to follow through and maintain consistency, but what we love about Candace the most is that she is driven by a purpose. Her actions are inspired by more than financial gain. She has a desire to be apart of an industry that is ever-growing and make memories with expecting mothers who need support and guidance during one of the most vital transitions of their lives. Her passions have a deeper meaning and now that she has the brand to support it, the sky is the limit.



New Girl on the Block is a mentorship program but way sicker than your average. We believe that no woman is an island – we excel when we seek the love, support & guidance of other strong women to help elevate us. Whether you are ready to publish your debut novel, own your own business, move across the globe or climb the ranks to your dream position, we are here to guide and support you every step of the way.