Shirley Jean-Baptiste

Professional Copywriter

Fly Girl Since

February 2016


The Winning Team

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist
  • Talia Leacock, Advisor
  • Alethea Robinson, Founder of
  • Jennifer Joseph, Social Media Analyst

The Challenge

Shirley Jean-Baptiste is an entrepreneur and professional writer hailing from Brooklyn, NY. Shirley is unapologetically ambitious and relentless about pursuing projects that will expand her reach, while helping her clients’ realize their own dreams in their respective fields.She came to New Girl on the Block to create a stage to amplify her message, build her tribe and add structure her services.


The Objectives

  • Social media edit and road mapping
  • Consistency and accountability
  • Profit planning
  • Create website plan & develop layout, content and design
  • Develop content marketing strategies
  • Master elevator & sales pitch
  • Increase clientele
  • Weekly Skype calls to develop forward-thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition

The Results

  • Social media action plan and development (ongoing)
  • Coached on best practices for developing content marketing
  • Increased confidence and self-esteem
  • Website plan ideated, copy edited and layout designed
  • Organized written online portfolio
  • Improved soft skills for better networking
  • Coached on blogging tips to woo readers & win business
  • Elevator & sales pitch ideated, written and mastered
  • Successfully launched


The Bottom Line

Shirley signed up for our 4-month mentorship program with an open mind and heart. What started as a skeleton of ideas ended with a structured game plan and confidence to proceed into the world of entrepreneurship knowing her worth and what she’s capable of. She is currently writing a children’s fiction story, which is slated for release later on this year



New Girl on the Block is a mentorship program but way sicker than your average. We believe that no woman is an island – we excel when we seek the love, support & guidance of other strong women to help elevate us. Whether you are ready to publish your debut novel, own your own business, move across the globe or climb the ranks to your dream position, we are here to guide and support you every step of the way.