Raising Queens

There once was a girl who could do almost anything in the world.

Her super power was her confidence and her signature was her excellence.

that-girl-is-in-all-of-us

  • Fadumo Diriye
  • Alicia Jenelle
  • Andreena Hofferden
  • Andreja Alimehaj2
  • Tanya Hayles
  • Nicole Anthanasopoulos
  • Laura Opoku
  • Jennifer Altidor
  • Chelsea Alphonso
  • Bili Balogun
  • Naa KariKari
  • Josie La Corte
  • Josette Blackwood
  • Shirley Jean-Baptists
  • Candace Shepherd
  • Tamara Tatham
  • Shola Aladejebi
  • Rachael Baptiste
  • Teleka Findlay
  • Talia Leacock
  • Tracey Moore
  • Alisha Wedderburn
  • Liya Kassa
  • Chantal Brown
  • Cassandra Campbell
  • Camille Lauren
  • Alyestal Hamilton
  • Alisha Tatham
  • George-Ann Watt
  • Paulina O'kieffe

Pauleanna has become more then just a mentor to me!

I have been working with Pauleanna for several months now. During our first meeting, she instantly made me feel comfortable and confident in my decision to connect with her. Pauleanna has not only pushed me far beyond my limits, but she truly believes in me. Pauleanna has provided me with some of the best resources and tools that will without a doubt, ensure that I meet my personal and professional goals. I can honestly say that Pauleanna has become more then just a mentor to me, I now consider her a friend.

Chantal Brown, Vlogger

Safia has been a genius when it comes to helping me find my voice

Safia has been a genius when it comes to helping me find my voice for my entrepreneurial ventures. She has helped me in so many ways and has positioned me to see things that I wasn’t able to see before. She is very dependable and I have had a blast working with her! I am looking forward to my new venture with her and I know what is to come will be nothing but flawless.

Tamara Tatham, Olympian & Pro-Athlete

Pauleanna is a phenomenal source of guidance and inspiration

Pauleanna is an amazing person!!!! She is a phenomenal source of guidance and inspiration. Throughout my time working with her we have made significant changes in career and life goals, she really pushes for the best and always delivers. Thank you for being such a great support system and helping me achieve my dreams.

Cassandra Campbell, Make Up Artist

Safia is a genius when it comes to creative writing!

I met Safia when I got introduced to New Girl on the Block as I was transitioning from a pro athlete and Olympian and relaunching myself as a speaker and performance coach. Just from a few conversations and getting to know me, Safia did an awesome job in helping me create content for my whole launch. She is a genius when it comes to creative writing and I am thankful to have her in my corner. She is worth the investment and I am excited to continue in our business relationship. She is on point and a true professional.

Alisha Tatham, Olympian & Speaker

Pauleanna's energy and professionalism is infectious

Pauleanna is a phenomenal person. In the short time that I have known her she has taken me through the initial steps of entrepreneurship, provided invaluable insight on both my professional and personal life, and just overall been an amazing resource for me. Her energy and professionalism is infectious and I can honestly say that I am very honoured for her mentorship.

Liya Kassa, Founder Of Abeba

Safia has amazing talent and knowledge in creating engaging content

Working with Safia was a delight. She has amazing talent and knowledge in creating engaging content for your website or social media. Her ability to encompass the essence of your brand/business and present it in a verbally visual manner is amazing! She was a tremendous help in provide momentum and encouragement in propelling my business forward.

Shakira Rouse, Founder of Special Compass

Pauleanna’s work ethic is superb and she continues to amaze me with her creativity and giving spirit!

It has been a pleasure working with Pauleanna in a mentor-mentee capacity. She is the example of what a true professional encompasses. Pauleanna’s work ethic is superb and she continues to amaze me with her creativity and giving spirit! During our weekly accountability sessions, I can’t take notes fast enough as she provides creative ideas and resources. After several months I’m still excited to work with Pauleanna, and I’m thrilled she’s able to inspire me while doing what she loves.

Karen Doniere, Freelance Writer + Speaker

TRACEY MOORE

Co-Founder of Moore Beauty

They are 2 sisters with 1 vision. Tracey and Raquel Moore – a sister duo of digital entrepreneurs and budding beauty business moguls are more than just their outer appearance. Their vision is to boldly set their own standard of beauty for themselves and for the women who are looking to master the art of living fearlessly.

Fly Girl Since: July 2015

The Challenge: Tracey Moore joined New Girl On The Block to help her boost her company’s digital presence, develop consistency on YouTube and start a career in public speaking. We heard her loud and clear and developed a plan to not just meet her goals, but crush ’em! Moore Beauty has the potential to be a global brand, but we focused on taking baby steps. We think big but started small.

The Winning Team:

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist

The Objectives:

  • Build community partnerships
  • Biography construction
  • Create and launch a signature product and or event
  • Business plan creation
  • Develop brand identity, essence, audience profile
  • Consistency and accountability
  • Weekly Skype calls to develop forward thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition

The Results:

  • Increased confidence and self-esteem
  • International field trips to Philadelphia and New Jersey
  • Launched Beauty, Brains & Business; a successful mastermind event series
  • Social Media development (ongoing)
  • Personal Introductions to business colleagues
  • Website template redesign and content strategy
  • Booked speaking engagements with New Jersey City University, ArtReach Toronto & Rhema Ministries
  • Landed contract with Morgan Model Management

The Bottom Line: The Moore sisters have created a long-term business strategy which will set them up for permanent success. After completing the New Girl On The Block Program, they are super confident and ready to put their plans into action. Cultivating a tribe of fans who want ‘moore’ love and light in their lives, this brand blends style and power to teach women how to ask for what they want and always put their best foot forward.

TAMARA TATHAM

2-Time Canadian Olympic Athlete

Toronto born basketball champion, Tamara Tatham embodies passion, drive and athleticism. The best advice that she was given at a young age has become the words she commits to living by every day, “You have to work for what you want. Things will never be handed to you. Go out and get it!” She has used this same ambition to take her career to new heights and beyond.

Fly Girl Since: October 2014

The Challenge: Tamara joined New Girl On The Block to assist her with life planning and career strategies. In preparation for the 2015 Pan American Games and the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, she knew it was necessary to brand herself in order to garner media attention upon her arrival back to Toronto as well as expand her growing empire.

The Winning Team:

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist
  • Samantha Clarke, Photographer
  • Sherry Williams, Web Designer
  • Camila Cerna, Graphic Designer
  • Chenowa George, Graphic Designer

The Objectives: 

  • Weekly Skype calls to develop forward thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition
  • Business Plan + Product Development
  • Photo shoot + Creative Direction
  • Biography Construction + Website Content + Media Kit
  • Platform Development: Website & Social Media
  • Build community partnerships
  • Story angle strategizing for media pitching
  • Introduction to key media figures and ongoing relations

The Results:

  • Increased confidence and self-esteem
  • Killer photo shoot has been executed
  • Social Media development (ongoing)
  • Landed contract as a fitness video blogger for Everything Girls Love (@everythinggl  +115K online followers)
  • Successfully launched personal website
  • Garnered publicity for her teams’ 2015 Pan AM Games Women’s Basketball Gold medal win with media outlets such as: byblacks.com, Brampton Guardian newspaper and secured the front cover and feature story of SHARE newspaper.
  • Co-writing her first book with fellow Olympian sister, Alisha Tatham

The Bottom Line: Not one to settle on past success, Tamara is up for new and exciting challenges. Her athletic ability combined with off-court interests is what has lead Tamara to an unexpected journey – motivational speaking and the business of fashion.

SHAKIRA ROUSE

Founder of Special Compass   

Shakira Rouse is an educator, advocate and entrepreneur. As an adult with a learning disability, she believes in the power of “training your mind to excel”. Previously struggling with her learning disability, Shakira regularly experienced emotional frustration and stress but, at twenty-five, this ambitious young woman has a vision to help make a difference in the education of those with learning challenges; to help ensure that no student has to relive the frustrations that she faced.

Fly Girl Since: November 2014

The Problem: Shakira joined New Girl On The Block with one goal in mind; to help students transition successfully into different educational milestones and to provide a safe and inspiring learning environment that motivates, encourages, and inspires students with learning challenges to find the joy in learning. Pursuing her passion with a heart of pure gold, Shakira knew she had to assemble a team to help exceed her business objectives.

The Winning Team:

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist
  • Ashlei Iris, Photographer
  • Toussaint H. E. Brown, Web Designer
  • Ken Thomas, Financial Advisor
  • Aaron Charles, Realtor + Founder of REAP
  • Nicole Marshall, Business Plan writer

The Objectives: 

  • Ongoing mentorship: career strategies, life planning, business etiquette skills
  • Financial management + Home Ownership
  • Business plan creation
  • Photo shoot + Creative Direction
  • Biography Construction + Website Branded Content
  • Platform Development: Website & Social Media
  • Build community partnerships
  • Product Development

The Results:

  • Increased confidence and self-esteem
  • Increased time management and decision-making skills
  • Solidified a business plan
  • Created a financial plan to decrease debt and increase income streams
  • Purchased first investment property in 2015
  • Successfully launched Special-Compass.com
  • Social Media development (ongoing)
  • Customer service training & Business etiquette skills (ongoing) 

The Bottom Line: Special Compass is an educational service centred for students with Learning Disabilities and special needs; it is a business tailored to specific audiences, which will provide highly interactive learning experiences.

 

TALIA LEACOOK

Professional Writer 

Talia is one of a kind. She is a twenty-something word-obsessed, afro-wearing gym addict with a penchant for shower singing, an addiction to cheesecake, and an unparalleled love for bookstores. What we love about her the most is that she always keeps it real and her writing comes from a place of candidness and honesty. Naturally, her passion for words led her to a degree in professional writing from York University where she learned as much about the importance of collaboration, compromise, integrity, commitment, and persistence as she did about the technical aspects of various forms of writing and editing.

Fly Girl Since: October 2015

The Challenge: The Challenge: Talia joined the New Girl On The Block program to gain insight about how to structure her existing blog into an actual company. A powerhouse in the making, Talia was in need of some advise and strategy around networking, navigating the online arena, website design, services and price structure.

The Winning Team:

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist

The Objectives: 

  • Transition from blogsite to website
  • Biography construction
  • Establish services and price points
  • Determine unique value proposition
  • Weekly Skype calls to develop forward thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition

The Results:

  • Successfully launched talialeacock.com
  • Photo shoot beautifully executed
  • Booked speaking engagement at 2016 Branded Youth Entrepreneurship Conference
  • Social Media development (ongoing)
  • Secured employment with the New Girl On The Block Brand as an Editor/Blogger
  • Improvement in business profitability; going from $400/yr to her first $1,000/month in earnings
  • Secured media placement in Hello Beautiful

The Bottom Line: Playing it safe makes you forgettable. We highly advise taking risks and taking a lot of them. Talia now has a platform to amplify her message. As she continues to build her brand, she will expand into creating community partnerships and educating her audiences on success secrets to building writing careers of their own.

 

CANDACE SHEPHERD

Certified Doula, Founder

Fly Girl Since: December 2015

The Challenge: Candace Shepherd joined New Girl on the Block to fulfill her dream of becoming a Certified Doula and build a brand around her belief that mothers-to-be should be supported and loved during the most special time in their life. With hopes to provide detailed information and support services to expecting parents, with our help, Candace was prepared to turn from shy girl to fly girl over the course of a 6-month mentorship. When Candace started she was on her way to pursue higher education but knew the only way to succeed was to begin thinking about her strategic plan after graduation.

The Winning Team:

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist
  • Talia Leacock, Advisor
  • Yvonne Stanley, Photographer
  • Jennifer Joseph, Social Media Analyst

The Objectives: 

  • Register business name
  • Consistency and accountability
  •  Determine specific business and financial goals
  •  Develop SWOT analysis
  • Create website plan & develop layout, content and design
  • New headshots
  • Social media edit and road mapping
  • Bi-weekly Skype calls to develop forward thinking solutions to meet brand objectives (objectives)

The Results:

  • Received partial tuition reimbursement
  • Personal introductions to industry professionals
  • Social media action plan and development (ongoing)
  • Increased confidence and self-esteem
  • Professional photo shoot
  • Guidance and editing on website copy and design
  • Business Name Registration
  • Successfully launched motherhoodandme.ca

The Bottom Line: One of New Girl on the Block’s brightest, over the past 6 months Candace has been slaying her goals without looking back. Not only has she learned how important it is to follow through and maintain consistency, but what we love about Candace the most is that she is driven by a purpose. Her actions are inspired by more than financial gain. She has a desire to be apart of an industry that is ever-growing and make memories with expecting mothers who need support and guidance during one of the most vital transitions of their lives. Her passions have a deeper meaning and now that she has the brand to support it, the sky is the limit.

SHIRLEY JEAN-BAPTISTE

Professional Copywriter

Fly Girl Since: February 2016

The Challenge: Shirley Jean-Baptiste is an entrepreneur and professional writer hailing from Brooklyn, NY. Shirley is unapologetically ambitious and relentless about pursuing projects that will expand her reach, while helping her clients’ realize their own dreams in their respective fields. She came to New Girl on the Block to create a stage to amplify her message, build her tribe and add structure her services.

The Winning Team:

  • Pauleanna Reid, Career Strategist
  • Safia Bartholomew, Creative Wordsmith + Publicist
  • Talia Leacock, Advisor
  • Alethea Robinson, Founder of seegirlwork.com
  • Jennifer Joseph, Social Media Analyst

The Objectives: 

  • Social media edit and road mapping
  • Consistency and accountability
  • Profit planning
  • Create website plan & develop layout, content and design
  • Develop content marketing strategies
  • Master elevator & sales pitch
  • Increase clientele
  • Weekly Skype calls to develop forward thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition

The Results:

  • Social media action plan and development (ongoing)
  • Coached on best practices for developing content marketing
  • Increased confidence and self-esteem
  • Website plan ideated, copy edited and layout designed
  • Organized written online portfolio
  • Improved soft skills for better networking
  • Coached on blogging tips to woo readers & win business
  • Elevator & sales pitch ideated, written and mastered
  • Successfully launched shirleyjeanbaptiste.com

The Bottom Line: Shirley signed up for our 4-month mentorship program with an open mind and heart. What started as a skeleton of ideas ended with a structured game plan and confidence to proceed into the world of entrepreneurship knowing her worth and what she’s capable of. She is currently writing a children’s fiction story, which is slated for release later on this year.