Tracey Moore
Co-Founder of Moore Beauty
Fly Girl Since
July 2015
The Winning Team
- Pauleanna Reid, Career Strategist
- Safia Bartholomew, Creative Wordsmith + Publicist
The Challenge
Tracey Moore joined New Girl On The Block to help her boost her company’s digital presence, develop consistency on YouTube and start a career in public speaking. We heard her loud and clear and developed a plan to not just meet her goals, but crush ’em! Moore Beauty has the potential to be a global brand, but we focused on taking baby steps. We think big but started small.
The Objectives
- Build community partnerships
- Biography construction
- Create and launch a signature product and or event
- Business plan creation
- Develop brand identity, essence, audience profile
- Consistency and accountability
- Weekly Skype calls to develop forward-thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition
The Results
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Increased confidence and self-esteem
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International field trips to Philadelphia and New Jersey
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Launched Beauty, Brains & Business; a successful mastermind event series
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Social Media development (ongoing)
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Personal Introductions to business colleagues
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Website template redesign and content strategy
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Booked speaking engagements with New Jersey City University, ArtReach Toronto & Rhema Ministries
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Landed contract with Morgan Model Management
The Bottom Line
The Moore sisters have created a long-term business strategy which will set them up for permanent success. After completing the New Girl On The Block Program, they are super confident and ready to put their plans into action. Cultivating a tribe of fans who want ‘moore’ love and light in their lives, this brand blends style and power to teach women how to ask for what they want and always put their best foot forward.
Meet Our Fly Girls
