Shirley Jean-Baptiste
Professional Copywriter
Fly Girl Since
February 2016
The Winning Team
- Pauleanna Reid, Career Strategist
- Safia Bartholomew, Creative Wordsmith + Publicist
- Talia Leacock, Advisor
- Alethea Robinson, Founder of seegirlwork.com
- Jennifer Joseph, Social Media Analyst
The Challenge
Shirley Jean-Baptiste is an entrepreneur and professional writer hailing from Brooklyn, NY. Shirley is unapologetically ambitious and relentless about pursuing projects that will expand her reach, while helping her clients’ realize their own dreams in their respective fields.She came to New Girl on the Block to create a stage to amplify her message, build her tribe and add structure her services.
The Objectives
- Social media edit and road mapping
- Consistency and accountability
- Profit planning
- Create website plan & develop layout, content and design
- Develop content marketing strategies
- Master elevator & sales pitch
- Increase clientele
- Weekly Skype calls to develop forward-thinking solutions to meet brand objectives, develop a sense of self and learn to navigate life transition
The Results
- Social media action plan and development (ongoing)
- Coached on best practices for developing content marketing
- Increased confidence and self-esteem
- Website plan ideated, copy edited and layout designed
- Organized written online portfolio
- Improved soft skills for better networking
- Coached on blogging tips to woo readers & win business
- Elevator & sales pitch ideated, written and mastered
- Successfully launched shirleyjeanbaptiste.com
The Bottom Line
Shirley signed up for our 4-month mentorship program with an open mind and heart. What started as a skeleton of ideas ended with a structured game plan and confidence to proceed into the world of entrepreneurship knowing her worth and what she’s capable of. She is currently writing a children’s fiction story, which is slated for release later on this year
Meet Our Fly Girls
